Post by akashnil3233 on Mar 13, 2024 9:30:43 GMT
The whether the martech industrydistend by more than solutions has hit its tipping point. Our simple answer No it hasnt. Innovation isnt going to slow anytime soon. This everexpanding ecosystem is the new reality and marketers have to learn how to manage through it. The Situation The number of martech solutions has doubl or tripl every year since chiefmartec.com began tracking the marketing industry landscape in to its current size of . Interest in martech has balloon as well. According to the Walker Sands State of Marketing Technology report percent of the marketers poll expect their companies marketing technology budgets to increase in only two percent expect it to decrease. One reason marketers are bullish on martech results.
Sixtynine percent of marketers poll by Walker Sands say their companys current CN Numbers marketing technology helps them do their jobs better. This is up from percent last year. Martech works and many marketers already have an extensive martech stack. So adding tools means finding the right technology to support their specific marketing strategy and objectives. Marketers needs are unique which is why nearly half of marketers poll have built their stacks with bestofbre solutions while only percent use a single vendor suite.
In fact of marketers using integrat bestofbre solutions rate their companys ability to leverage the full power of their tools as excellent or good according to the Walker Sands study. Even so many marketers feel that the industry is moving faster than they can keep up with. The Solution The martech bubble isnt going to burst. Its going to morph and expandwith an evergrowing bounty of niche playersand as a result continue to support marketers unique needs. But sifting through all the available options to find just the right solutions requires marketers to have a comprehensive customer engagement strategy as well as an effective way to weave together the ideal tools to support that strategy.
Sixtynine percent of marketers poll by Walker Sands say their companys current CN Numbers marketing technology helps them do their jobs better. This is up from percent last year. Martech works and many marketers already have an extensive martech stack. So adding tools means finding the right technology to support their specific marketing strategy and objectives. Marketers needs are unique which is why nearly half of marketers poll have built their stacks with bestofbre solutions while only percent use a single vendor suite.
In fact of marketers using integrat bestofbre solutions rate their companys ability to leverage the full power of their tools as excellent or good according to the Walker Sands study. Even so many marketers feel that the industry is moving faster than they can keep up with. The Solution The martech bubble isnt going to burst. Its going to morph and expandwith an evergrowing bounty of niche playersand as a result continue to support marketers unique needs. But sifting through all the available options to find just the right solutions requires marketers to have a comprehensive customer engagement strategy as well as an effective way to weave together the ideal tools to support that strategy.